"[the] use of technology to create the kind of leisure activities we normally label play, i.e. intelligent hardware and software that aims at producing play and playful experiences among users and of which e.g. computer games are a sub-genre".
Lund has been pushing his modular robotic tiles to the market with applications in therapy, fitness, sport and music products thanks to his company "Entertainment Robotics".
Finally, don't think it's all play! Henrik also presents his work done in the field of educational robotics with the Afrobot Project which is motivating children in Tanzania to become inventors and engineers. By combining LEGO-like electronic modules (I-BLOCKS), the students can come up with sensor-actuator systems adapted to their everyday life.